Author: Jacqueline Rowe, BSc Chemistry, BOptom. Partner Optometrist, Rose Optometry; New Zealand Eye Research Centre.
General styling guidance from our Hamilton dispensing team — the best way to find your frame is to try a few on with us.
The right pair of glasses does two jobs at once: it sharpens your vision and it flatters your face. After years of dispensing designer frames at Rose Optometry, the single most useful starting point we give people is their face shape. The classic principle is balance and contrast — choose a frame shape that complements your natural lines rather than echoing them. Here's how it works, shape by shape.
First, find your face shape
Pull your hair back, look straight into a mirror, and notice the widest part of your face and the line of your jaw. Most people fall into one of five groups: round, oval, square, heart, or oblong. Don't overthink it — it's a guide, not a rule.
Round face
Soft curves, similar width and length, fuller cheeks. Add definition with angles. Rectangular, square and geometric frames lengthen and structure a round face, while thin, angular metal frames add contrast. Steer away from small round frames that echo your curves.
Explore: Square Glasses NZ and Titanium Glasses NZ.
Oval face
Balanced proportions with a gently narrower forehead and jaw — the most versatile shape. Almost anything works, so choose for personality. Bold acetates, browlines and statement frames all suit an oval face; just keep the frame width close to the widest part of your face.
Explore our full frames and sunglasses range.
Square face
Strong jaw, broad forehead, angular lines. Soften with curves. Round and oval frames, and gentle cat-eyes, balance a square face beautifully, while rimless or thin frames take the edge off strong angles.
Explore: Round Glasses NZ and Cat-Eye Glasses NZ.
Heart-shaped face
Wider forehead narrowing to a delicate chin. Balance the top with the bottom. Frames that are wider at the bottom, light rimless styles, and round or oval shapes draw attention downward and soften the forehead. Cat-eyes can work well too when kept light.
Explore: Round Glasses NZ and Aviator Glasses NZ.
Oblong / long face
Longer than it is wide, with a straight cheek line. Add width and break up the length. Deeper frames, bold shapes and decorative or contrasting temples make a long face appear more balanced. Oversized and aviator styles are natural fits.
Explore: Aviator Glasses NZ and our designer frames.
Beyond face shape: three things that matter just as much
- Fit. A frame that slips, pinches or sits crooked will never look or feel right, however flattering the shape. This is where in-person dispensing earns its keep — we adjust every frame to your face.
- Colouring. Warmer skin tones tend to suit golds, tortoiseshell and warm browns; cooler tones suit silver, black, blue and rose. Your optometrist can help you read this.
- Your prescription. Stronger prescriptions look best in smaller, well-centred frames that keep lenses thin. We factor this in when we help you choose.
Try before you commit
Face-shape guidance gets you to the right neighbourhood, but the perfect frame is the one you try on. At Rose Optometry in Hamilton we dispense and fit designer eyewear from Ahlem, Garrett Leight, Tom Ford, Blackfin, Akoni and more — with honest styling advice and no pressure. Browse online and we'll ship nationwide, or come in and we'll help you find the one.
Explore by brand
Ahlem · Garrett Leight · Tom Ford · Blackfin · Akoni · Anne et Valentin